You’ve led your audience all the way to the edge of the cliff and made them lean forward. All that's left is the final push. The action stage is where you play the double role of facilitator and cheerleader. Make it easy. Tell them exactly what to do and reduce the effort of understanding how... Continue Reading →
So you’ve managed to make your audience notice you. Maybe this just means you got a click on an email headline or stopped a thumb from scrolling an Instagram feed. But we all know what a big deal this is, given the billion other things that humans can pay attention to these days. So give... Continue Reading →
AIDA is the model for persuasion. It isn’t groundbreaking. It just describes the way we are. But it is timeless because we will always be this way. It stands for attention, interest, desire, and action, and it describes the stages the buyer goes through from first being aware of the product or idea to the... Continue Reading →
